Welcome to our collective roundtable article highlighting and sharing the takeaways a highly skilled group of B2B technology sales & marketing / marketing ops professionals with a collective 100+ years of experience gleaned from the recent Dreamforce / LeanData “OpsStars” event in San Francisco, held on Wednesday, September 18th!

In the ever-evolving digital marketing landscape, content syndication has emerged as a crucial strategy for businesses looking to enhance their reach and engagement. However, misconceptions make it essential (& difficult!) to differentiate fact from fiction. In this blog series, we’ll explore the truths and lies about content syndication programs to help clarify their value and effectiveness. We’ll also share thoughts and examples from our customers.