Blog

Honored to be invited by smart marketer, Chris Kilkes and join old friends David Hecht & Darien Werfhorst in launching, “The Modern Go-to-Market Leader”, our new newsletter tackling the toughest challenges in GTM and B2B Marketing. Each of us has been in B2B Marketing in San Francisco for 25+ years. So we’re all in our 50s, born in the 1900s and been to our share of dot com parties. We’re hardened veterans of GTM sharing unfiltered, actionable insights to help you navigate the complexities of today’s marketing landscape.

The hype is real: Account-Based Marketing (ABM) is a mainstream, powerful strategy that focuses marketing and sales efforts on a defined set of high-value target accounts, allowing marketers to cut through the noise to reach the right audience faster, drive higher engagement, and ultimately close deals at a higher volume. However, as with any marketing approach, there are some misconceptions. These myths can lead to misunderstandings about the underpinnings of ABM, its effectiveness, and how to implement an ABM strategy successfully. In this blog post, we will explore some of the most common myths about ABM and set the record straight. 

Welcome to our collective roundtable article highlighting and sharing the takeaways a highly skilled group of B2B technology sales & marketing / marketing ops professionals with a collective 100+ years of experience gleaned from the recent Dreamforce / LeanData “OpsStars” event in San Francisco, held on Wednesday, September 18th!

In the ever-evolving digital marketing landscape, content syndication has emerged as a crucial strategy for businesses looking to enhance their reach and engagement. However, misconceptions make it essential (& difficult!) to differentiate fact from fiction. In this blog series, we’ll explore the truths and lies about content syndication programs to help clarify their value and effectiveness. We’ll also share thoughts and examples from our customers.